NEW FORMULA: Our thirst quenching shampoo now features a beautiful new naturally derived fragrance and a naturally occurring amino acid and coconut oil for a super creamy lather. Plus we have added 5X more Provitamin B5 for enhanced hydration and shine. Give dry, damaged or coloured hair a boost with nutrient-rich Tasmanian Sea Kelp, containing Vitamins A, B, C & E and 13 amino acids to strengthen the hair. Certified Organic Coconut Oil helps to quench and smooth thirsty locks